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It
seems our appetite for bandwidth is insatiable. Dialup
modems have topped out at 56 Kbps and ISDN service is not
available in most locations. Newer technologies, such as DSL
(Digital Subscriber Line) and cable modems, that offer
transmission speeds of megabits per second are becoming
available in many metropolitan areas; however,
most rural and some metropolitan areas do not now and may
never have these high speed services. This is where
Wireless Broadband Service comes into play.
Wireless Broadband Internet
access uses radio frequency bands. Wireless broadband modems
offer similar performance to cable modems operating over
wired cable television systems (CATV), but the wireless
business is easier to enter because the transmitters can
cover an entire city or region.
A
broadband wireless system can deliver high volume data
capacity to any customer. The wireless system's
strength is that it can quickly provide high burst speed
Internet access to a 5 - mile radius depending on the
frequency band used. This allows WISP service providers to
compete with CATV and satellite providers in serving both
the home customer and the business customer in smaller
markets (populations of less than 50,000). The CATV
coaxial-cable plant typically services residential
neighborhoods and may not serve the premium business
customers. Plus, CATV is essentially a “one way path”
system that has been retro-engineered to be bi-directional.
Some of the pluses Wireless
Broadband provides are:
- DEDICATED
24-HOUR CONNECTION eliminates the hassle of
having to “dial-up” every time an Internet
connection is required. Your customers, home or
business, will have an “always on” connection to the
Internet.
- NO
TELEPHONE CHARGES. Customers can say
“goodbye” to monthly telephone charges for Internet
access. With Wireless Broadband you no longer have to
deal with the telephone company for your Internet needs.
- SPEEDS
UP TO 1.5MB. Wireless Broadband offers speeds
over 10 times current dial-up connections. Connections
are comparable in both speed and price to DSL and cable
solutions.
- CHEAPER
THAN LEASED LINE SOLUTIONS. Fixed Wireless
utilizes new innovative technology that allows it to be
more than half the cost of current leased line and
hardwire solutions.
- GREAT
FOR CONNECTING MULTIPLE BUILDINGS. Fixed
Wireless Broadband is an efficient and cost-effective
for connections to the Internet or connecting two or
more buildings together.
Achieve Faster throughput
through Wireless Broadband
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A few real-world
examples of common online experiences:
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| File
Length |
2.5
MB
|
8
MB
|
25
MB
|
| 28.8
Modem |
16 minutes
|
35 minutes
|
150 minutes
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| 56K
Modem |
8 minutes
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18 minutes
|
75 minutes
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| DSL
Service |
2 minutes
|
8 minutes
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26 minutes
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| Wireless
Broadband |
13 seconds
|
43 seconds
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2.2 minutes
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The Wireless
Broadband USA market requires a specific targeted
approach to customer solicitation, implementation, and
retention. Our community based marketing campaign focuses on
broad coverage, superior customer service and the high
quality of our network including speed and capabilities.
Our marketing and sales team
will assist the new provider to generate local interest,
build a subscriber base, foster customer loyalty and retain
subscribers using the following tactics:
- Providers
To attend 3 – 4 ISP and telecommunication shows a
year with a booth designed to attract prospective
customers
- In-Place Consultants
To maintain present relationships with consultants that
have contracts in place to outsource their WISP
prospects to us for an on-going fee
- Direct sales
WBUSA sales personnel will target small and medium size
businesses that require broad band service for
communication, business promotion and support functions.
- Advertising
Advertising will be placed in trade magazines to support
the trade show and sales effort while promoting the
concept.
- Community Partnerships
The Company will work with the provider to assist in
proliferating local, county and state government,
emergency services and education programs.
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